الياس المالكي
Morocco’s most-watched live streamer. One of the Arab world’s most influential digital creators. A second-youngest of four brothers who turned broadcasts in Moroccan Arabic into a global viewership record.
After going full-time in 2020, Ilyas became the #1 most-watched gamer on YouTube globally in Q1 2023 — surpassing IShowSpeed and Dr Disrespect. He then signed exclusively with Kick, where his peak concurrent viewership has exceeded 600,000.
Every broadcast is a statement: Moroccan stories, humor and identity belong on the world stage. For millions, Ilyas is not just entertainment — he is a mirror they had never seen held up before.
Since 2020. One language. Millions of followers. Here’s how Morocco’s biggest streamer built the platform he’s on today.
Left traditional employment to pursue content creation full-time. Built his initial audience through authentic Darija-language broadcasts on YouTube.
Expanded from pure gaming into football commentary and social discussion, cementing the IlyasArmy as one of the most engaged Arabic-language communities online.
Became the single most-watched gaming creator on YouTube globally, surpassing IShowSpeed and Dr Disrespect in total watched hours.
An exclusive streaming deal with Kick marks a major new chapter — greater creative freedom, fairer revenue terms.
After a streaming hiatus, Ilyas returned to Kick with renewed energy. His comeback streams broke platform records for Moroccan content.
Chaired Morocco's team at the Kings World Cup Nations in Milan and set his 601,000-viewer Kick record in January 2025.
Chaired Morocco’s team Ultra Chmicha at the Kings World Cup Nations 2025. Peaked at 601,000 concurrent viewers on Kick during the Morocco vs Colombia semi-final — one of the most-watched live events in Moroccan streaming history.
Ilyas was personally invited by Gerard Piqué to serve as chairman of Morocco’s national team Ultra Chmicha in the Kings World Cup Nations 2025 in Milan.
The team reached the semi-finals. On return, Ilyas received a hero’s welcome at Rabat-Salé Airport — the kind of moment usually reserved for football captains, not streamers.
For millions of Moroccans, seeing someone broadcast to the world in Darija isn’t a stream — it’s a mirror they had never seen held up before.— The Ilyas El Maliki story
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